SIMON LUSSETTI

Hi, I'm Simon. I'm a YouTuber, producer, and content strategist based in Stockholm, Sweden. My creative career began about 15 years ago with a simple YouTube upload. At the time, I had no big ambitions or a concrete plan for building one of Sweden's most successful YouTube channels. But, step by step, each upload has led me to where I am today. With over 230,000 subscribers, 90 million views, and 1,000 videos uploaded, I consider myself an expert in online video content.

Along the way, I've had the privilege of working with and learning from some of the best in the business. One of the most notable companies I worked with was Splay Networks (now SplayOne Media Group), where I handled channel management and content production for three years (2013-2016).

In the past two years, I've also helped guide and support brands with their social media strategies and online production—a role I truly enjoy.

Additionally, I've done influencer marketing on my platforms for major brands like Samsung, IKEA, and GB Glace, and I'm always open to exploring new opportunities to collaborate with brands moving forward.